AUDIENCE INSIGHTS

AirSage has been the leader in making sense of location data for over a decade. We are one of the pioneers in providing mobile location based audience insights for advertisers. By understanding the where, when, why and who of one-third of the populations movement in the United States, AirSage is able to provide the type of insights for those looking to reach their target market with the right messaging. The Out of Home industry is a key benefactor of these insights and AirSage data is the backbone of data used to inform what audiences are exposed to what outdoor mediums.

Audience Insights specific attributes include:
· Home & Work locations
· Day-parted Traffic Volumes
· Market Segmentation & Demographics
· Origins & Destinations
· Historical & Seasonal Variation
· Traffic Speeds
· Reason for Travel