AirSage supports the ingestion of data from multiple different data providers (publishers, 1st party data providers and aggregators) and has also evaluated other providers that we don’t support.

Our experience is that the current data we use is among the largest panel with the most sufficiently high-quality devices for us to be able to select a large enough sample of a consistently high enough quality so that we can adjust for things like variable sample sizes.

We select our sample using a per device abstract monthly metric that measures both the visibility and mobility of each device to ensure that we have a sample of devices that behave consistently.

Our metric was defined by staff that also worked with telecom data, which offered better visibility than app data.

This is a key differentiator between us and competitors. Much of this is IP and, therefore, cannot be expanded upon.

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