What is Geocoding?

Geocoding refers to transforming geographical-administrative location data into geographical coordinates and points. Geocoding is based on recognizing an address in a specific database and allows an initial identification of the asset on the territory. Geocoding includes two main components: the reference dataset (the underlying geographic database containing geographic features that a geocoder uses to generate a geographic output) and the geocoding algorithm. The process generally begins with the input data stored in the database. Subsequently, those data are classified into Relative or Absolute input data. However, only Absolute input data can be geocoded and transformed into a list of coordinates.

These coordinates are compelling business information and can be helpful in several fields. For example, this information allows businesses to recognize geographical patterns to develop targeted marketing strategies for specific customers using data management on their geographical location. It is also helpful in analyzing address data, monitoring the population growth in a particular area, and better planning events and future projects.

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