Location Intelligence allows the collection, analysis, and organizing of spatial data using various Geographical Information Systems (GIS) tools. This process transforms large amounts of data into color-coded visual representations that enable an easier understanding of trends and generate meaningful insights.
Location or spatial intelligence can also be defined as an extension of traditional Business Intelligence (BI). It refers to a process of deriving meaningful insights from geospatial data, organizing, and understanding the technologies, applications, and practices that allow the relation of GIS's spatial data with business data processed by BI applications. The insights acquired can be harnessed from organizations to understand better spatial patterns, consumers’ behaviors, interests, and preferences and make more effective decisions.