November 25, 2022

Benefits Of Using Mobile Location Data For Retailers

The retail industry is constantly expanding. Over 90% of businesses believe that location data is critical to their success. Retail location data serves as a driving force in creating a more unified omnichannel retail experience. Because of how easily people rely on mobile shopping and mobile location, the rising use of mobile devices has pushed the application for Retail, making it easier for sellers to integrate location data with marketing campaigns to offer shoppers the appropriate recommendations at the right time.

As a retailer, you want to know who your customers are, what they buy, how often they buy, and where they live.

How Mobile Location Data is Beneficial for Retailers?

  • Improve Your Understanding of Customer Demographics

Location technology and data provide you with real-time information and behavioral insights about the people who live and travel near specific retail locations. You'll learn more about the demographics of your target market's customers. You could also look at where customers like to shop or go in their spare time.

Using Business Intelligence to gain better insights into your customer base will allow you to provide more appropriate services and products that will directly impact your leads. In that case, you can adjust your marketing strategy and invest more in this age group, as everyone in that area will prefer your shop first.

Discover More About Customer Behavior

Retail location data can be used to evaluate consumer behavior and gain a better understanding of potential customers. You can even use it to monitor people's movements in specific areas to determine whether there is enough foot traffic to justify opening a business there.

Reduced friction, ease, excellent service, and a high level of personalization throughout the purchasing path define a seamless customer experience. To address these concerns, retailers must generate actionable insights from data about their operations and consumer habits. When location analytics is combined with the massive amounts of operational and customer data that most retailers have, they may achieve levels of efficiency, revenue growth, competitive edge, and customer experience that were previously unimaginable.

Enhanced Customer Service 

Another great application of retail location data is improved customer service. Organizations collect data that has a geographical component. For example, after visiting a specific fashion store, customers usually receive a notification inquiring about their experience there. Retailers can use this data to track foot traffic in their various locations and send out notifications to customers based on their proximity. 

Targeted Advertising

While smartphones provide data on how people interact online, location technology provides data on what smartphone users do offline by displaying their physical location when connected to the network but not actively engaged in online activity.

Combining online and offline behavior is extremely effective when developing advertising strategies and marketing campaigns. If you add predefined areas to digital advertisements, you will not lose money on clicks from clients outside your specified location. When you combine geotargeting and geofencing, you can create specific ads based on consumer behaviors and expectations.

How AirSage Can Help you with Gather Location-Based Data for Your Retail Strategy

With AirSage, you can get accurate, validated, up-to-date, low-cost, and ready-to-use location data in an instant to help you accelerate business growth.

Interested in learning more about location Intelligence? Check out our other blog posts.

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