Choose from pre-drawn metro areas, counties, or simply draw your own shape in our easy-to-use drawing tool. The “study area” drawn on the map will use anonymous devices seen in the area during the month, or during days selected for an event impact study.
If you want to measure true visitation to your market or property, you may wish to exclude devices, or “locals”, seen in the area that also reside within a specified mile radius.
See where else visitors to your market went by defining points of interest, like local restaurants, attractions, stadiums, and more. Devices observed at these points of interest will also have been seen in your market or property during your defined study period.
