Patented developments and methodologies enable AirSage to provide the most comprehensive human movement data in the market. We collect and analyze real-time mobile device signals, GPS, connected vehicle (CV) data, and other location data to produce and process billions of anonymized data points daily. As a result, AirSage provides unmatched scale and accuracy to its customers while fully protecting data privacy.
20 years of experience
Data sourcing and cleansing expertise
In-house transportation experts
Customized solutions
Flexible data output
Commitment to privacy and security
Our methodology
AirSage collects GPS data from more than 200 million mobile devices that generate more than 100 billion GPS data signals monthly. We obtain these data points with “opt-in” consent, meaning users have consciously selected to share their location data.
Data sourcing
AirSage’s data panel is composed of data generated by hundreds of unique mobile apps. AirSage verifies that no single app contributes to a significant portion of users of the full panel. Moreover, AirSage confirms that no single app category (i.e., News, Travel, Weather, or Gaming) is more dominant than others to avoid skewing the data and ensure representativeness.
Data cleansing
AirSage only leverages GPS sightings that are the most accurate and reliable. AirSage looks for duplicate sightings and collapses them to a single sighting using the sighting with the highest horizontal accuracy value. Sightings that are too far apart spatially in too short of a timeframe (device sightings at 12:00 PM in Louisville, KY and 12:15 PM in Los Angeles, CA) are also cleansed from the dataset.
Data Accuracy and Validation
AirSage’s data is routinely reviewed and analyzed for QA/QC purposes. It also has been reviewed by and substantiated by industry leaders at outside organizations such as University of Maryland and one of the largest global engineering and planning consultancies. The quality and accuracy of AirSage output are considered best-in-class, likely a direct result of AirSage’s rigorous methodologies and processes. AirSage’s output has been compared to output obtained from the United States Federal Highway Administration’s (FHWA’s) National Household Travel Survey (NHTS).
Privacy & Security
AirSage has maintained consumer data privacy as a top priority for more than a decade. When it comes to securing and protecting the data we utilize, we adhere to a three-part strategy:
Contact us to learn more
2146 Roswell Rd. Suite 108, PMB 862 Marietta, GA 30062 [email protected]
We use cookies on our website to give you the most relevant experience by remembering your preferences and repeat visits. By clicking “Accept”, you consent to the use of ALL the cookies.
This website uses cookies to improve your experience while you navigate through the website. Out of these, the cookies that are categorized as necessary are stored on your browser as they are essential for the working of basic functionalities of the website. We also use third-party cookies that help us analyze and understand how you use this website. These cookies will be stored in your browser only with your consent. You also have the option to opt-out of these cookies. But opting out of some of these cookies may affect your browsing experience.
Necessary cookies are absolutely essential for the website to function properly. These cookies ensure basic functionalities and security features of the website, anonymously.
Cookie
Duration
Description
cookielawinfo-checkbox-analytics
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Analytics".
cookielawinfo-checkbox-functional
11 months
The cookie is set by GDPR cookie consent to record the user consent for the cookies in the category "Functional".
cookielawinfo-checkbox-necessary
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookies is used to store the user consent for the cookies in the category "Necessary".
cookielawinfo-checkbox-others
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Other.
cookielawinfo-checkbox-performance
11 months
This cookie is set by GDPR Cookie Consent plugin. The cookie is used to store the user consent for the cookies in the category "Performance".
viewed_cookie_policy
11 months
The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. It does not store any personal data.
Functional cookies help to perform certain functionalities like sharing the content of the website on social media platforms, collect feedbacks, and other third-party features.
Performance cookies are used to understand and analyze the key performance indexes of the website which helps in delivering a better user experience for the visitors.
Analytical cookies are used to understand how visitors interact with the website. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc.
Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. These cookies track visitors across websites and collect information to provide customized ads.