AirSage has maintained consumer data privacy as a top priority for more than a decade. We achieve this goal by implementing a three-part strategy when it comes to securing and protecting the data we utilize. We source our data ethically. We refine our data responsibly. We deliver our data anonymously. More specifically,
- Our data products and analytics depict the movement of people in aggregate ‐ not the movement of specific individuals. AirSage’s deliverables to third parties never contain any personally-identifiable information (PII) and consist only of aggregated anonymous insights. Our data products do not enable targeting individual consumers in any manner. We require our customers to avoid any attempt to use our data to “backward engineer” data about individual consumers.
- We hold our source data partners to the highest standards. AirSage only sources data from highly reputable partners that supply data that complies with the strictest privacy policies in the marketplace in the United States. Our data suppliers and partners must comply with our requirements for data protection and consumer privacy, or they are removed from our panel and data products.
- We protect and manage our data in a secure environment. AirSage operates a highly-secure data center environment where our data is stored and handled under strict security policies and procedures that safeguard all sensitive data records. The data in our secure environment sits behind multiple layers of security, including proprietary technology utilizing private and secure data access, protected data environment protocols, internal security measures and third-party compliance procedures.
AirSage has undergone a process to ensure its source data partners that may be implicated by the European General Data Protection Regulations (GDPR) that went into effect on May 25, 2018 are compliant and taking the necessary steps to ensure compliance with the regulation moving forward.
AirSage is also compliant in the United States with the Telecommunications Act of 1996; the Wireless Communications and Public Safety Act of 1999; and the FCC Proposed Rule-making following the CTIA petition to the FCC on Wireless Location Privacy Principles, November 22, 2000.