When considering alternative data sources, Kiki, Marc, and their team viewed the
online story map based on the paper produced by the Environmental Protection Agency (EPA) called "
Using data derived from cellular phone locations to estimate visitation to natural areas: An application to water recreation in New England, USA". They were impressed by the amount of information that AirSage data could provide. So, excitedly, they called the EPA to ask about how it compared to her beach visitation data. After talking with the EPA, they discovered that AirSage’s Target Location Analysis data was more accurate and contained more detail than her existing beach visitation data. With AirSage data, they could see when people go to the beach, how long they stayed, how far they travel, which beaches serve underserved communities, and could ultimately understand her beach visitors more holistically than before.
Kiki decided to contact AirSage. She worked with the AirSage team to customize her dataset to include additional attributes that were important to her team. Ultimately, she felt the deliverable was exactly what she needed. When reflecting on her experience, Kiki said, "We had a really great experience working with AirSage. There was great communication. I felt prioritized."
