Introduction
AirSage has maintained consumer data privacy as a top priority for more than two decades. We achieve this goal by implementing a three-part strategy for securing and protecting the data we utilize.
We source our data ethically
We hold our source data partners to the highest standards. AirSage only sources data from highly reputable partners that supply data that complies with the strictest privacy policies in the marketplace in the United States and globally. Our data suppliers and partners must comply with our requirements for data protection and consumer privacy, or they are removed from our panel and data products. AirSage is GDPR (General Data Protection Regulation) and CPRA (California Privacy Rights Act) compliant.
We refine our data responsibly
We protect and manage our data in a secure environment. AirSage operates a highly-secure data center environment where our data is stored and handled under strict security policies and procedures that safeguard all sensitive data records. The data sits behind multiple security layers, including proprietary technology utilizing private and secure data access, protected data environment protocols, internal security measures, and third-party compliance procedures.
We deliver our data anonymously
Our data products and analytics depict the movement of people in aggregate, not the movement of specific individuals. AirSage’s deliverables to third parties never contain any personally-identifiable information (PII) and consist only of aggregated anonymous insights. Our data products do not enable targeting individual consumers in any manner. We require our customers to avoid any attempt to use our data to “backward engineer” data about individual consumers.
AirSage Complies With All Applicable Data Regulations
AirSage assures that the data we work with, the processing we do, and most importantly, the deliverables we provide are fully compliant with the latest applicable regulations. Specifically, AirSage complies with the California Privacy Rights Act (CPRA), California Consumer Protection Act (CCPA), General Data Protection Regulation (GDPR), and other applicable regulations in the regions in which we work. Above all else, AirSage maintains strict internal controls related to breach management, data retention, and data destruction and can inform you of those procedures as may be required.
Conclusion
In conclusion, AirSage's commitment to consumer data privacy is unwavering, underpinned by a comprehensive strategy that prioritizes ethical data sourcing, responsible data management, and anonymous data delivery. By adhering to the highest standards of privacy policies and compliance with regulations such as GDPR and CPRA, AirSage ensures that the data we provide is secure, anonymized, and devoid of any personally identifiable information. Our dedication to maintaining strict internal controls and upholding data protection measures establishes AirSage as a trusted partner in delivering accurate insights while safeguarding consumer privacy. Elevating data security and privacy to the forefront, AirSage remains dedicated to supporting businesses and organizations in leveraging data while upholding the highest ethical standards.
To learn more about AirSage and our Privacy Policy, visit https://airsage.com/about/privacy-policy/
