Introduction
AirSage has maintained data privacy as a top priority for more than two decades. We achieve this goal by implementing a three-part strategy for securing and protecting the data we utilize. To explore our approach to data privacy, including detailed policies and practices, visit our Data Privacy Overview.
Responsible and Ethical Data Sourcing
We hold our source data partners to the highest standards. AirSage only sources data from highly reputable partners that supply data that complies with the strictest privacy policies in the marketplace in the United States and globally. Our data suppliers and partners must comply with our requirements for data protection and consumer privacy, or they are removed from our panel and data products. AirSage is GDPR (General Data Protection Regulation) and CPRA (California Privacy Rights Act) compliant.
Secure and Thorough Data Processing
We protect and manage our data in a secure environment. AirSage operates a highly-secure data center environment where our data is stored and handled under strict security policies and procedures that safeguard all sensitive data records. The data sits behind multiple security layers, including proprietary technology utilizing private and secure data access, protected data environment protocols, internal security measures, and third-party compliance procedures.
Anonymous, Aggregate Data Delivery
Our data products and analytics depict the movement of people in aggregate, not the movement of specific individuals. AirSage’s deliverables never contain any personally-identifiable information (PII) and consist only of aggregated anonymous insights. Our data products do not enable targeting individual consumers in any manner. We require our customers to avoid any attempt to use our data to “backward engineer” data about individual consumers.
Full Compliance With Global Data Privacy Regulations
AirSage ensures compliance with all relevant data privacy laws, including:
CPRA – California Privacy Rights Act
CCPA – California Consumer Privacy Act
GDPR – General Data Protection Regulation
Other regional privacy standards where applicable
Above all else, AirSage maintains strict internal controls related to breach management, data retention, and data destruction, and we’re transparent about those processes when required.
Conclusion
AirSage's commitment to consumer privacy is unwavering. Our three-pronged approach—ethical sourcing, secure processing, and anonymous delivery—ensures that our mobile location data is powerful, compliant, and responsible. By following global privacy laws and leading industry practices, we help our partners gain actionable insights without compromising privacy or ethics.
Learn more about AirSage's data protection standards in our Privacy Policy
