While researching anonymous location data, Tommy found several companies that provided the type of data the DNR needed. The first company to respond was AirSage. Many things stood out to Tommy in his evaluation process. First, AirSage had the most user-friendly UI compared to other location data companies. Second, Tommy compared AirSage data with other datasets of visitation derived from in-person surveys and registration records, and after several tests, felt that AirSage data could be used at a broad spatiotemporal scale to compare visitation at public lakes and reservoirs of Iowa. Third, AirSage provided more data points for more locations than had been available from previous survey methods, lending more confidence in the resulting visitation estimates. Finally, AirSage consistently provided quality customer service and was responsive to the questions unique to natural resource management scenarios. Moving forward with AirSage was a no-brainer.
With AirSage, Rebecca and Tommy have proposed the substitution of visitation data from mailed surveys with anonymous location data. Rebecca and Tommy agree that AirSage location data has various potential applications in the wildlife and fisheries field, so the full value of AirSage continues to be realized.